Digital Marketing Company Enables Your Business To Get More Exposure!

Looking at the growth and development of the online business and also at the rising competition, most of the companies are considering digital marketing practices to reach their target audiences globally. Currently, this is one of the best marketing approaches to promote business and its products & services on a wider platform. The thriving technology at present offers a range of digital tools and techniques which form an outstanding marketing strategy that are beneficial to modern businesses. You can hire a digital marketing company for the services that has a complete knowledge about the practices being followed to promote the type of business you have.

These digital marketing companies help you to get better and greater exposure globally. They know all the tactics to generate more web traffic by using search engine optimization features and various other techniques. An efficient digital marketing company makes better strategy and enables an organization to reach the heights of success.

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How to Market Yourself on LinkedIn

LinkedIn is actually more than your online resume. Of course, it does not guarantee any opportunity but yes it enables you to create one. It is one of the most rapidly growing professional networks these days. Your LinkedIn profile includes all your work experience but you can make it much more. You can treat it as your online portfolio to showcase your accomplishments. First and foremost you need to make an excellent profile and then let others know who you are, what you do and why you are special.

Just think about the big brands such as Coke, Ford etc., the websites and commercials of these big names include customer testimonials, product demo and visual proof of their products. With the advent of the internet, it has become easier for these brands to promote their products and services. Apart from advertising now, they are now doing more activities with the power of the web. It just takes a little creativity and your dedication.

Media to be added:

 As per LinkedIn, it supports images, video, audio, presentations and documents by definite providers, but others also work just perfectly. While including any media to your profile, make sure that it has been published to the web (it needs a URL).

Now, you must be thinking where to put these nifty clips? Well, you can make it the part of your summary integrated into each position listed in your experience section and education section. Do not forget to check out the little blue box while editing your profile.

What& how to showcase: 

Come out of your boring job responsibilities and think differently. Rather than thinking about what issues you have solved at work, mention what makes you unique and different from thousands of other people having the same job title as yours. Do not forget to mention if you have received any award, have given a presentation or have spoken at a conference, written articles and most importantly what would you want someone to find if they were looking for you on the internet.

These are the things that you can create and publish yourself on this online platform. Rather than having an online resume treat your LinkedIn profile as brag book and start assembling screen shots and links.

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Show Your Creativity by Adding Special Effects on Vine and Instagram Videos!

Yes, you can become "Insta famous" just by adding a filter or hashtags to a selfie. The actual pros live on video.

Vine and Instagram both have offered great platforms for the users to display their creativity. Just by using the cameras of their mobile phones, users continue to surprise these social networking channels with their exceptional and smart approaches.

The special effect videos these days available on these social networking communities are the most impressive ones currently. Cloning, reflections etc. are few of the most liked and shared ones on Vine and Instagram. These are the videos that generates numbers of “Whoa, how did you do that?” comments from others who are eager to learn the tricks.

The following three are the most popular video effects these days on these networking platforms. Let's see how special effects can be added to a simple video captured:

1. Hands Free 

A hand free is the simplest trick to add effects and for this, you just need your cell phone with you. The app for both Vine and Instagram needed is to touch the screen to record the video. You can also do a hands-free video through the touch feature in your cell phone.

Well, iPhone users must be glad as Apple has already provided this smart feature in the devices but if you are an Android user then sorry as the assistive touch apps do not provide the feature yet.

Go to Settings > General > Accessibility and scroll down. Under “Triple Click,” option, change the setting. It will let the device to triple click of the home button on Assistive Touch. Now, go back one screen and tap “Assistive Touch” under “Physical and Motor,” to check that your assistive touch is turned on or not.

As soon as it gets activated, you’ll need to set up three gestures: a six second, one second, and instant touch. Now, you need to tap “Create New Gesture” to create them. For the last six second touch, touch and hold on the screen till the bar gets filled up. Save it then as "6 Seconds". For the one second touch, you need to move your finger in order to make your device recognizable for a second. Save this as "1 Second". For the instant touch, touch the screen for a second and save it as "Instant".

 Open the Vine or Instagram app, turn on assistive touch and select one of the gestures and record. Do not forget to turn off the assistive touch after recording.

2. Alien Abduction and Other Spatial Tricks 

For all walkers and abductees, this effect is the simplest one. You need to flip the room on its side. In this Vine video, the room is set up that lets the bed incline against the wall and not on the floor.

Therefore, the table is flush up beside the dresser so that it gets a support. When the “abduction” takes place, he just needs to walk and act as if he was being beamed up.

The entire effect and video is simple to create but the only toughest part is to get creative with the setting. You can use a curb as a shelf and hang from it. Flip a room on its side and walk on the walls. Just add to your creativity and do it.

3. Reflection, Cloning and Freezing Time 

One more interesting effect includes reflections that do not follow the real life aspects anymore. Have a look on the video below:

Just phone settings do not work here as these types of effects involves more than that. You need to have a regular camera with you to capture the visuals. Set up in a manner so that it is not visible in the mirror, in addition to video editing software.

The actual idea is to record both parts of the video, the real you and the cloned one. Now, by using the video editing software, merge the two videos together.

 After editing or merging the videos, you need to download two programs, Handbrake and I-Funbox that enable you to upload it on the Vine and Instagram.

 NOTE: The video must not be more than 7 seconds in length.

What special effects are you using or have seen on the Vine and Instagram? Share your creativity with us if you are also a video wizard.

Source: www.mashable.com/2013/09/04/vine-instagram-special-effects/

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Social Media Influence on Politicians

Just one move and let the whole world know about it in seconds. Yes, this is our internet! Not just that, all will have a view or suggestion about it and this is all possible through different social media platforms available.

With everyone using social media at present for promotional purposes in our nation, our politicians are not that far behind in the race and are highly active on various social media platforms. As per a recent study, it has been revealed that social media and online presence of the politicians and their parties will influence the result of 2014 general elections. So, who are our social media friendly politicians?

The population of India is majorly comprised of youths. Therefore, the political parties currently are incorporating it by making well-known individuals a part of their political party, the most common and prime examples being, Rahul Gandhi from Congress, Milind Deora from Indian National Congress etc. Being from the same generation, they easily connect with the youth and express their thoughts and opinions through different online channels along with other mediums.

However, apart from these young politicians others too are actively taking part in it. Congress leaders Ashok Gehlot and Ajay Maken are completely different from each others. The former is from the old guard while the latter is from the youth brigade. Although one is rooted in Rajasthan and the other takes a bigger role on the Indian politics, both of them have one thing in common. Both have a huge fan following in Turkey.

Maken, the general secretary in charge of Congress' high profile communications cell is one of the handful politicians of our nation with a verified Facebook page which ensures that the page is managed by him and not others. The page has 99,154 'likes', or virtual endorsements. However, just 3.1% out of the total likes is from India and the remaining 33.9%, 24.9%, 12.5% and 9.5%) are from Turkey, Russia, Ukraine and the US respectively as per analytics tool.

He is really an exception among all Indian politicians to have such a huge number of fans following globally on Facebook. From India, Narendra Modi and Akhilesh Yadav, both have verified pages and with more than 90% followers from India itself.

Other than Maken, another exception is the Congress General Secretary Digvijaya Singh with 4,636 likes on an unverified page on Facebook. Turkey accounts for 53% of his total fan followers and rest from India.

These days, almost all the politicians are trying to be social. These include Sonia Gandhi (86.5%), Rahul Gandhi (92.1%), Nitish Kumar (94.2%) and Mamata Banerjee (93.4%).

Recently, on being asked in an interview about the power of social media, one of the leading political icons, Narendra Modi said that, "To me it is not just about Twitter and Facebook. For instance, I am amazed at how YouTube as a medium of video sharing has made e-Learning accessible to so many people. Or when I look at an application like WhatsApp and how simple it is to use. Often the first reports when a disaster strikes or an unfortunate incident happens are received via one of these Social Media channels. I see the real power of Social Media come through, during such moments of crisis. Recently during the Uttarakhand disaster I was pleasantly surprised at the positive role played by Social Media in bringing home news of the missing to their loved ones."

As per the tech savvy Human Resource Misinter, Shashi Tharoor, social media should not be ignored. He added that, "No politician wants to turn away from an audience of even 100 people, so who is going to turn away from an audience that has numbers in millions. You should seize that audience."

He thinks that it will take an exciting turn soon after the introduction of 4G service. Faster technology will let the users to get connected more easily than ever.

Social media provides all the up-dates and also outshine the latest news that reaches millions in seconds. It has become the fastest coverage source of any news or event. It lets the politicians interact with the common people and know their opinions which are really a great way to reach them and to increase their popularity.

Source: http://mediapoliticsinperspective.wordpress.com/2013/07/29/india-narendra-modi-reveals-secrets-of-social-media-success/

http://timesofindia.indiatimes.com/tech/social-media/We-should-not-ignore-social-media-Tharoor/articleshow/22001389.cms

http://articles.economictimes.indiatimes.com/2013-08-22/news/41437245_1_facebook-page-iris-knowledge-foundation-facebook-account

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Chennai Express’s Marketing Express – Did you see the Train? Oh, the movie?

Let us take you to the journey towards 100 crores! 

Flying cars’ expert– Rohit Shetty and very famous King Khan– SRK, proved themselves the champions of marketing when it comes to film promotion. When they joined hands for 'Chennai Express', it was expected that the movie will be the houseful in the first week but to everybody’s surprise it has broken all the records and became the first film to cross Rs 100 crores in just four days in the history of Indian cinema.

Kudos to the marketing team and their strategy that has let the film become a record breaking blockbuster! Unlikely the Ra.One’s promotion, when huge money was spent during marketing, movie proved to be a fuss bomb. This time SRK team has decided to go and promote with the real time audience wherever they are– Facebook, watching daily soap, watching video on Smartphone, doing shopping…Everywhere!

Let's have a look at the innovative ways through which they have publicized 'Chennai Express'.

Game Development: Who doesn’t like playing games on their Smartphone? Well, everybody does from a toddler to teenager to senior generation. The promoters of the movie have launched a game based on Chennai Express. This move was taken to hit the cyber game users as it covers a large number of audiences with the introduction of Smartphones. The game is available on both Android as well as Java based mobile phones. To score points, the users have to fight with the roadside goons. You can see the app here: http://bit.ly/185vUvR

Lungi Dance: South Indian’s all time favourite dress– Lungi! Correct? Composed & produced just for the promotional drive, 'Lungi Dance' has become the main attraction of the movie. It has taken over television, radio and all other social media platforms currently and hence is one of the most important parts of the promotional activities. Even the Punjabi rapper & singer - YoYo Honey Singh too has come up with a beguiling tune (listen to it, you will stress your mind to believe that it was sung by him) and as expected, it has fetched up benefits too for 'Chennai Express' at the box-office. Watch it here: http://bit.ly/18LRIyY

Promotion on TV: The TRP of any channel rises high when superstar appears. ShahRukh has given interviews and talked about the movie while appearing on several shows with his charisma and trademark smile. You must have seen him on – Comedy Nights with Kapil (he appeared there twice), Taarak Mehta Ka Ooltah Chashmah, Jhalak Dikhhla Jaa, Indian Idol, Madhubala and Diya aur Baati Hum.

Posters in different languages: Since the movie has been released in ten different languages including English, French, Spanish, Arabic, German, Hebrew, Dutch, Turkish and Malay, the promoters created posters of the respective languages. These posters added a sense of belongingness and worked as a great marketing tool.

Tie-up with products: When it comes to marketing and promotion, SRK is one of the leading actors. He is associated with numerous products and many of them have been featured in the film as well.

The 'Rajni' brand: 'Lungi dance' is a very well planned marketing move. The movie is based in South India where Rajnikanth still rules and his name matters a lot. A similar trick was applied by ShahRukh in Ra-One as well, however, the strategy worked outstandingly in Chennai Express.

Interactive movie channel: Recently a media house is going to launch its channel with 'Chennai Express'. It is indeed one of the greatest achievements ever for a film. ShahRukh is known for his enduring spirit and elegance. Hence, this film will assist the movie channel to become a successful brand.

Fashion shows: Recently, SRK was spotted at a fashion show walking the ramp. Although it was completely an alien territory for King Khan but it is known to all that everything is fair in love, war and movie promotion.

Introduction of a new range of Sarees: The star-cast of the movies has launched a new series of Chennai Express sarees. The designs of the sarees are as similar to the ones worn by Deepika in the movie. As per reports these are in huge demand in the market at present.

Social Media Express:

Social media channels were used to create pre-buzz for the movie. Apart from other promotions on Facebook and YouTube, UTV Motion Pictures created a special hashtag #ChennaiExpressArrives for the movie to give the opportunity to watch the trailer of the film earlier than scheduled. Fans just needed to tweet on #ChennaiExpressArrives and get linked to a virtual train reaching Chennai, where the trailer was revealed.

Facebook: You have seen many fans wait in line for one glimpse of SRK. But guess what happened when he invited his fans to do live chat on Facebook with him and Mr. Shetty. It was decided to take place on Tuesday, August 14th at 9 PM (IST). This was the first time when any actor hosted a Facebook live chat to connect with millions of fans in India and globally on his page. To chat with Shahrukh Khan fans had logged on to – facebook.com/iamsrk.

Twitter: With a fast moving stream on Twitter it is likely that anyone can miss anything in the conversation express. He made an intelligent move by sending Tweets via SMS. Now Anyone with a mobile phone in India can follow @iamsrk. They just need to dial the number 09015500555 and register themselves to get his tweets via SMS. See how the promotion went viral with #09015500555Express. (Note: Sorry ladies and gentlemen, unfortunately it’s not SRK’s personal phone number).

Instagram: We didn’t get to see official SRK’s Instagram. But Rohit Shetty seems to be highly active on it. Check out his photos - http://statigr.am/tag/rohitshetty

All the above promotional tactics were enough to popularize the movie to become the talk of the town. From internet users, to households, to gamers the CE team reached everybody (read with a capital E). Also, as they say, oldest and evergreen marketing tactic is – ‘Word of Mouth’. Those who are left out to get in touch with the promotion, their friends must have dragged him/her to the theaters. Honestly I was the one. I had no intention to watch the movie, but unfortunately was dragged to the theater. Anyways, leave my story here. I am not going to rate the movie, let's leave it on Movie Critiques.

Nevertheless, whatever said and done, we all know the fan following of SRK. Until the movie was released, all the theaters were houseful already! Everybody wanted to have a ‘first day first show’. So you can imagine the multiplying profit and the journey towards 100 crores. Still the numbers are growing.

All the best SRK & Team!

Note: Images used are the intellectual property of the owners. It does not belong to us. In case it is an infringement of your policy, please let us know we will remove it.

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5 Tips for Using Instagram for Business

Instagram, the image based social network is there on all iPhone and Android smartphones that boasts more than 100 million users. Currently, this most popular networking site is the talk of the town and brands like Starbucks, NASA, MTV, and NBC News are few of the most successful Instagrammers.

Instagram, the photo sharing community is growing at a much faster pace as it can enhance your business’s exposure, boost brand recognition and generate demand for your products and services. Most of the top brands are turning to Instagram to engage customers and increase their brand identity in the global market.

Instagram for business was started by the Instagram team itself where you can easily find best-practices for enterprises, latest offerings of interest to brands and a number of methods to make yourself an Insta-success.

There are few tips for using Instagram for business:

1. Promote your products

Promote mobile window-shopping to showcase your products. Take a snapshot of your latest product and upload it to create a buzz. You can also zoom in the product and ask users to guess what it is. As we all know that pictures are something that attracts the most and if there is some conversation then it enables to engage as well. On the other hand, if you are a service provider then show off the supplies and tools that are necessary to the services you offer.

2. Interact directly with users

To get response or to engage users through the pictures posted by you, caption them with questions and reply to their comments. You can also invite them for local Instagram meet ups and can continue with the conversations.

3. Introduce your staff

Introduce your employees through this platform. Cast the Instagram spotlight on special employees and caption their image with a small detail. Continue with this campaign as it let you feature your staff and also let you put a human face on your brand.

4. Show what your products can do

Through Instagram showcase how your products can be used in the most unique style. Engage users by generating captivating content. Compel or challenge them to share images showcasing innovative use of your products. If you are a service provider then show the impact of your services offered. You can also showcase the before and after consequences of the service offered by you.

 5. Expand your users

By using relevant hashtags, connect your Instagram account with all other social networking sites. It makes it easier for the user to find your account.

There are several ways to use Instagram for business. You need to make the strategy first and then execute it for better exposure and more engagement.

All the best. In case you have idea, do let us know in comment section.

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The latest Google Maps Web App: Open to All

The amendments to Google Maps that Google confirmed at its I/O conference last month is not in the preview stage anymore. The latest version of the maps is now available for all to use without any invitation. Visual tweaks, customized results and more transportation selections are yours for the taking.

In one of its tweets, @Google Maps stated users are just needed to "sign up" to use this latest app. Just hit the blue button and explore this new version.

This latest one has a few improvements and to run this you need to have the latest browser as well as a bit of horsepower to take benefit of them. You can also switch to a 3-D Google Earth view instantly along with pop-up showcasing 3-D buildings. The maps themselves have been amended and elucidated as well.

Transit data trouble free through the slick little interface. It showcases and informs you about where and when to catch the next bus or train. Restaurant reviews, street views or previews are also available on this smart Maps app.

Although it is currently available on the Android platform but very soon you will explore it on your Apple device too. Apple already has a map of its own but it will also feature this latest app on its gizmo soon after approval.



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