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Tuesday 24 September 2013

How to Market Yourself on LinkedIn

LinkedIn is actually more than your online resume. Of course, it does not guarantee any opportunity but yes it enables you to create one. It is one of the most rapidly growing professional networks these days. Your LinkedIn profile includes all your work experience but you can make it much more. You can treat it as your online portfolio to showcase your accomplishments. First and foremost you need to make an excellent profile and then let others know who you are, what you do and why you are special.

Just think about the big brands such as Coke, Ford etc., the websites and commercials of these big names include customer testimonials, product demo and visual proof of their products. With the advent of the internet, it has become easier for these brands to promote their products and services. Apart from advertising now, they are now doing more activities with the power of the web. It just takes a little creativity and your dedication.

Media to be added:

 As per LinkedIn, it supports images, video, audio, presentations and documents by definite providers, but others also work just perfectly. While including any media to your profile, make sure that it has been published to the web (it needs a URL).

Now, you must be thinking where to put these nifty clips? Well, you can make it the part of your summary integrated into each position listed in your experience section and education section. Do not forget to check out the little blue box while editing your profile.

What& how to showcase: 

Come out of your boring job responsibilities and think differently. Rather than thinking about what issues you have solved at work, mention what makes you unique and different from thousands of other people having the same job title as yours. Do not forget to mention if you have received any award, have given a presentation or have spoken at a conference, written articles and most importantly what would you want someone to find if they were looking for you on the internet.

These are the things that you can create and publish yourself on this online platform. Rather than having an online resume treat your LinkedIn profile as brag book and start assembling screen shots and links.

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  1. useful info... thanks for sharing with us .

    Digital agency in Noida

  2. Thanks for sharing the information on the linkedin,very interesting and to the point.I will implement all these tricks for my seo company in bangalore

  3. Very helpful information for those candidates who wants to keep their profiles on LinkedIn