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Tuesday, 13 August 2013

5 Tips for Using Instagram for Business


Instagram, the image based social network is there on all iPhone and Android smartphones that boasts more than 100 million users. Currently, this most popular networking site is the talk of the town and brands like Starbucks, NASA, MTV, and NBC News are few of the most successful Instagrammers.

Instagram, the photo sharing community is growing at a much faster pace as it can enhance your business’s exposure, boost brand recognition and generate demand for your products and services. Most of the top brands are turning to Instagram to engage customers and increase their brand identity in the global market.

Instagram for business was started by the Instagram team itself where you can easily find best-practices for enterprises, latest offerings of interest to brands and a number of methods to make yourself an Insta-success.

There are few tips for using Instagram for business:

1. Promote your products

Promote mobile window-shopping to showcase your products. Take a snapshot of your latest product and upload it to create a buzz. You can also zoom in the product and ask users to guess what it is. As we all know that pictures are something that attracts the most and if there is some conversation then it enables to engage as well. On the other hand, if you are a service provider then show off the supplies and tools that are necessary to the services you offer.

2. Interact directly with users

To get response or to engage users through the pictures posted by you, caption them with questions and reply to their comments. You can also invite them for local Instagram meet ups and can continue with the conversations.

3. Introduce your staff

Introduce your employees through this platform. Cast the Instagram spotlight on special employees and caption their image with a small detail. Continue with this campaign as it let you feature your staff and also let you put a human face on your brand.

4. Show what your products can do

Through Instagram showcase how your products can be used in the most unique style. Engage users by generating captivating content. Compel or challenge them to share images showcasing innovative use of your products. If you are a service provider then show the impact of your services offered. You can also showcase the before and after consequences of the service offered by you.

 5. Expand your users

By using relevant hashtags, connect your Instagram account with all other social networking sites. It makes it easier for the user to find your account.

There are several ways to use Instagram for business. You need to make the strategy first and then execute it for better exposure and more engagement.

All the best. In case you have idea, do let us know in comment section.

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