digital marketing india,digital marketing agency india,digital marketing companies in india,digital marketing agencies india,digital marketing in india,digital marketing company in india,digital marketing company india,digital agency india

Friday 26 July 2013

What are the Uses and Benefits of Hashtags!

Although hashtags are typically associated with Twitter, these are now nothing new for other social media networks. Tumblr, Instagram, Facebook, LinkedIn, Google+, Pinterest and many other social media sites are already using it.

The # symbol is generally used to denote or highlight keywords or any specific topic. This small cross hatch symbol is a very powerful tool that enables the user to navigate the social media landscape. It has now become an essential part of the digital space as they are so frequently used in creative styles to promote events, ideas and products.

Twitter: The Twitter hashtag is a great way to follow any conversation which is of your interest. Moreover, it is also a good way to start off with a Twitter conversation. The hashtags on Twitter simply collect all the tweets and organizes them in a streamline so that a person can understand and follow it. One can follow the streamed conversation by clicking on the hashtag link.

Instagram: For photo enthusiasts, Instagram is a great platform which is available on iOS and Android devices. With the introduction of hashtags in this app, it has become much easier to find and make pictures available. One can caption the image with a hashtag or can comment with a hashtag. Now, anyone can see all the photos with the same tag just by tapping on the tag. One can also hashtag any contest or event so that it reaches to a large number of users whenever they search with the same tag.

Facebook: The web is buzzing with the latest launch of hashtag by Facebook. This self-indexing tool that searches anything and highlights any topic is now an indispensable tool on this most popular social network site. This new functionality on this site is grabbing the attention of the users currently. Though it has not reached to all the users yet but users will soon follow it to find out specific topic or to get engaged in certain conversation.

LinkedIn: LinkedIn, the most popular professional network site has added the hashtag feature too that enables the job seekers to increase their chances to search an ideal position or profession. It works exactly in the similar way it does on Twitter and makes it easier for potential employees to get connected to key companies that they are eyeing.

Benefits of using hashtags for brands:

• It helps you to create awareness for your brand.
• It makes it easy to track what others are talking about your brand.
• You can keep track of your online reputation in the market.
• It lets you monitor and measure your reach.
• It makes your posts easier to search.
• It lets you keep an eye on all the conversations around your chosen keywords/topics so that you can understand where your company is being mentioned.

Several other networking sites are adding this feature currently. The adoption of hashtag by all the most popular social networking sites is also a response to three major aspects: their use by major advertisers, customers and the necessity to provide ways to sieve through mountains of social chatter and swiftly cut through the clutter.

Follow us on Twitter for more news, tips and inspiration. Become our mate on Facebook, Google + and explore our Pinterest boards.


  1. wow..!awesome..hashtag is very important for seo,thank you for explaining its benefits and for sharing this post with us.

  2. hey admin
    The Power of Hashtags in Social Media Marketing. ... In social media, users track topics and conversations by tagging keywords, phrases and other strings of texts and letters. Hashtag proliferation makes audience engagement easier, thereby informing and building a relationship with them