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Monday, 20 May 2013

Go social brand through digital media marketing!

In this digitalized world, all claims to be a social being. "We are social...we have social media accounts." This is what you will hear from all. Well, this is the first step and also a must in this digital era. But the question is how to be a social brand? A brand having enticing personality, a dynamic face what people like and get compelled towards it.

No matter in which industry you are, to have a strong relationship with your customers, your brand need to create a buzz and spark engagement among the target audience. Once you step into it and gain an identity in the market, you just need to keep the ball rolling with online digital marketing on various social media platforms.

 Through these platforms, we share content, expertise and let people know about the brand which is the ultimate objective. Through several accounts and continuously interacting with people, you can learn how to communicate brands’ personalities and spark engagement.

Everything is changing at an exponential pace and these digital platforms have certainly amplified the requirement for marketing agencies to grow and adapt. The way of engagement through TV, radio and print have now been revolutionized. Social media has forced brands to get directly connected with the end customers on a one-to-one basis that makes it more genuine and also creates a bonding leading to growth and success.

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  1. There are 143 million social media users in India as on April 2015," as per 'Social Media in India 2014' report jointly released by IAMAI and IMRB International. The report said that usage of social media in rural India has grown by 100 per cent during the last one year to 25 million users while urban India registered a relatively lower growth of 35 per cent with the total number of users at 118 million as on April 2015. Along with this India has also observed the growth of amazing digital agencies which have helped a lot in boosting the economy of the country.

  2. Advertising and marketing is very vital to achieve the targeted buyers. With plenty of brands around, one might never know that you can be found in the real-world.

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