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Monday, 30 December 2013

Social media and its impact on corporate & educational institutions


Social media has changed the way we socialize, network and stay in touch. We’ve been a part ofseveral huge social networks such as MySpace and Friendster that come and go, and other ones including Facebook, Twitter, Foursquare, and LinkedIn that totally transformed and reshaped our online trends.

It has changed from another passing trend to an extensive array of collection of indispensable communication tools over the couple of years.

At the initial stage, it was disregarded and ignored as just a hobby for early adopters but now, social media has taken over the stage and has come in the limelight. In fact, it has now become the key component of all organizations and they function accordingly today.

Almost all the businesses and brands use social media as the most significant channel to increase brand awareness on a global platform. Moreover, they also use this medium to improve customer support. There are various companies that have come up with ingenious uses to reinforce loyalty and improve donations.

Well, in this competitive era, colleges and universities are not holding the back seat. In fact, they are at the forefront too.According to a recent study, around 85% of college admissions offices do survey on social networks, and another 81% of schools that regularly blog believe that it has been "very successful" so far.

However, some educational institutions are still dipping a toe in to test the water, while others are diving in head first and achieving astounding things.

Social media is far more than liking a comment or re-tweeting a post. It is actually a new, cutting-edge marketing medium with unconstrained potential. Therefore, almost all the schools and colleges are interacting and engaging with their students through this great platform. It actually helps them to create a personal and strong bonding.

Gone are the days when students were restricted to participate and be a part of the social networking site. Today, they are motivated to get engaged through these channels.

Through this medium, universities and students can come together to create pioneering results that certainly impacts our world.

Follow us on Twitter for more news, tips and inspiration. Become our mate on Facebook, Google + and explore our Pinterest boards.

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