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Tuesday, 3 December 2013

Brands OOPS moments on Social Media


Social Media blunders certainly do create a buzz and are often seen trending!

A number of times, these incidents give birth to long conversations, memes, jokes, criticisms and fun. If the brand has a huge fan base, it gets re-tweeted within seconds and screenshots are posted all over before the brand realizes what has happened and removes the post. Whether or not they harm the image of the brand depends on the severity of the situation. It might end as a harmless fun coverage of the “oops” moment or counter apologies from the brand in the public domain.

There might be many reasons for this. The Social Media Manager/admin could log into a wrong account or the account might be hacked. Here are some of such instances of thwarting social media posts:

The latest among all is the Star Sports India apologizing for the abusive tweet made recently. The most esteemed sports channel shared tweets accepting the mistake that had been made from the Twitter account of the brand.


This happened when an abusive tweet was shared on the brand's Twitter account having more than 143k followers. Although it was deleted immediately but till that time it had already got 104 re-tweets and 25 favorites.


The mobile phone giant, Nokia was forced to apologize soon after an offensive post was tweeted from its New Zealand Twitter account. Although the tweet stayed on the account for 13 minutes but within that short span viewed and re-tweeted by many worldwide.

It was then deleted and replaced with an apology.


Microsoft, the leading software development company of the world too is on the list. A Twitter Manager here mistakenly didn't check the account from which he had logged in and tweeted to an individual.


Definitely, this is not the comprehensive list but for sure you would not like to create such awkward situations on your brand page.

Would you like to share any other social media mistakes? Feel free to share with us.


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